News

Advertising Age Article Abstract

What All That Chatter Is Really Saying

Text Analytics Can Turn Customer Feedback Into More-Meaningful Insight

By: Beth Snyder Bulik
Published: March 03, 2008

YORK, Pa. (AdAge.com) -- Marketers are increasingly turning to text analytics to mine information from the mountains of customer data they've accrued from customer-service surveys, e-mails, online forums, hosted feedback sites and user-generated blogs. ...

Full Article Word count: 1032

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.