Advertising Age Article Abstract
K-C Brings Teary Tales of Games to Big Screen
Emotional Olympic Moments will Get the Kleenex 'Blue Couch' Treatment
BATAVIA, Ohio (AdAge.com) -- Olympics fans who can't get enough compelling personal drama will be so happy they'll cry: The tear-jerking moments of international amateur athletics will be available in a 40-minute documentary film brought to you by Kleenex -- with its trademark blue couch and tissue boxes on prominent display. ...