Advertising Age Article Abstract
The '70/20/10 Rule' and Why You Need It
Rolling Out the 'Next New Thing' From Testing Grounds to Marketplace
If you're a brand guardian, you're likely worried about your digital marketing. You've read the news about how aggressively some brands are following and engaging people in their digitally led lives. You see the headlines about the "next hot technology." You attend various conferences on the subject and, in a hushed corner at one of these events, you might confess that the subject keeps you up at night. ...