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Advertising Age Article Abstract

The End of the Shared Media Experience?

Will an On-demand World Take Away Our Water-Cooler Moments?

By: Dave Morgan
Published: March 17, 2008

No more will media companies and distributors totally dictate the time, platform and place where media is consumed. An on-demand, personal media world certainly will be different. It will be more and more about you and less about us. ...

Full Article Word count: 694

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