Advertising Age Article Abstract
What Is Rich Media?
Your Questions Answered: Rich Media
"It's sort of a Franken-ad," said Dorian Sweet, executive creative director at Tribal DDB, San Francisco, who has been blogging about rich media for several years. "It's sort of a website, kind of a banner, looks like video, uses audio. ... Some people see it as the mortar between the creative bricks of the ad world." Quipped DoubleClick VP-Advertiser Products Ari Paparo: "Rich media is like pornography: You know it when you see it." ...