Advertising Age Article Abstract
Approaching the Quarter-Billion Dollar Primary Mark
But First, a Moment of Airwave Silence
Mark the date, March 12, in your campaign 2008 scorers' book as the day the ads went silent in the race for the White House. Besides Christmas day, this is the first day the airwaves in the primary states have not run a single TV ad by any candidates or issue groups since mid-February 2007. ...