You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Think Different: Maybe the Web's Not a Place to Stick Your Ads Matthew Creamer Asks Whether We're All Missing the Point When It Comes to the Internet By Matthew Creamer, Published on March 17, 2008 14 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.