Advertising Age Article Abstract
How to Use Video: Panelists Count the Ways
From Cellphones to Cinemas, Screens Are Everywhere, but Catching Eyeballs Isn't a Given
NEW YORK (AdAge.com) -- Evidently there's still confusion in the marketplace about what works online, particularly when it comes to video advertising. Two panels at the Ad Age Digital Conference addressed the proliferation of video across different screens and the issues marketers are still grappling with on these new platforms. ...