You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Starbucks Plots New Course, Charges Full-Steam Ahead Under Pressure, Chain Aims to Improve Lattes, Reward Customers, Fight Global Warming and Much More By Emily Bryson York, Published on March 19, 2008 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.