Advertising Age Article Abstract
Second Life Voted Last Year's Most Over-hyped Trend
Lessons Learned From '07's Biggest Disappointment
NEW YORK (Adage.com) -- It's official: Second Life was 2007's most over-hyped emerging media trend. That's according to 57% of the audience members polled at the Ad Age Digital Conference session, "What's Worth Your Attention in 2008." ...