Advertising Age Article Abstract
A Collective Human Joystick
Media Morph: AudienceGames
NEW YORK (AdAge.com) -- AudienceGames, one of the biggest hits at last week's Ad Age Digital Marketing Conference, is an interactive game created by Brand Experience Lab (in partnership with SS&K) that requires members of an audience to sway their bodies -- think of them as a collective joystick -- to move a game piece on the screen in front of them. ...