Advertising Age Article Abstract
Starbucks Gets Web 2.0 Religion, but Can It Convert Nonbelievers?
New Blog, Social Networks Will Likely Reignite Debate If Move Is an Attempt to Empower Consumers or Advocate for the Brand
NEW YORK (AdAge.com) -- How many ways can its legion of latte-sipping loafers ask for free Wi-Fi? Starbucks is finding out. ...