Advertising Age Article Abstract
Free Dr Pepper for All if 'Chinese Democracy' Happens in 2008
Soda Company Stunt Nudges Axl Rose, Guns N' Roses
Dr Pepper has promised a free can of soda to every American if "Chinese Democracy" comes in 2008. No, that's isn't a reference to activism and the Olympic games. Rather, the stunt revolves around the Guns N' Roses album that's been in "development" for over a decade. ...