Advertising Age Article Abstract
Spending on Alternative Media Jumps 22%
Marketers Follow as Consumers' Broadband Use Surges
NEW YORK (AdAge.com) -- Spending on alternative media hit $73.4 billion in 2007, a 22% increase over the previous year, and will continue to grow, according to a study from research firm PQ Media, which also predicts that by next year alternative media will represent 26.6% of all advertising and marketing dollars. ...