You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Travelers Reopens Umbrella as Rivals Roll Out Ads Famous Red Logo Makes a Dramatic Return as Hero in Fallon TV Spots By Jeremy Mullman, Published on March 31, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.