You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Give Gen Y-ers a Reason to Stay at Your Agency We All Must Dramatically Re-engineer How We Approach Entry-Level Positions By Mark Strong, Published on April 07, 2008 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.