Advertising Age Article Abstract
Apple Wants to Take Bite Out of Big Apple
Claims City's Environmental Logo Infringes on Trademark
NEW YORK (AdAge.com) -- Apple is picking a fight with the Big Apple. The computer company filed a formal complaint earlier this year with the U.S. Patent and Trademark Office opposing an application by New York's official travel and tourism organization to trademark a "GreeNYC" logo featuring, you guessed it, an apple. ...