News

Advertising Age Article Abstract

Apple Wants to Take Bite Out of Big Apple

Claims City's Environmental Logo Infringes on Trademark

By: Natalie Zmuda
Published: April 03, 2008

NEW YORK (AdAge.com) -- Apple is picking a fight with the Big Apple. The computer company filed a formal complaint earlier this year with the U.S. Patent and Trademark Office opposing an application by New York's official travel and tourism organization to trademark a "GreeNYC" logo featuring, you guessed it, an apple. ...

Full Article Word count: 372

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.