Advertising Age Article Abstract
Mark Penn Gets Run Over on the Way to the White House
Clinton Strategist's Prestige Diminished as Campaign Loses Momentum
NEW YORK (AdAge.com) -- Last summer, when Hillary Clinton's nomination was a question of when, not if, her chief adviser, too, had an aura of inevitability around him. Mark Penn, the longtime Clinton pollster whose other job is running one of the largest PR firms in the world, seemed ready to transcend the drab world of spreadsheets and segmentation. Now, as Clinton struggles to regain a clear lead against Barack Obama, observers have plenty of advice for Mr. Penn. ...