You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Y&R Loses Almost 40-Year Hold on Dr Pepper Deutsch Picks Up Cadbury Schweppes Brand but Incumbent Keeps Diet Version, Other Beverages By Natalie Zmuda, Published on April 07, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.