Advertising Age Article Abstract
Sponsors Feel the Heat as Torch Protests Mount
Marketers Face Increasing Pressure to Take Stance on Human-Rights Issues
CHICAGO (AdAge.com) -- The protesters bedeviling the Beijing Olympics' "Journey of Harmony" may be garnering a few million dollars worth of free publicity, but the media storm hasn't yet torched relay sponsors and other marketers involved with the games, even if they might be starting to feel a little singed. ...