News

Advertising Age Article Abstract

TV Nets Move the Ads to Boost Ratings

ABC, CBS Put More Commercials in First Half of Late-Night Talk Shows

By: Brian Steinberg
Published: April 14, 2008

NEW YORK (AdAge.com) -- Noticed more ads before midnight on David Letterman's late-night show? That's you, the viewer, feeling the effects of the new way that the networks and their advertisers are measuring the TV audience. ...

Full Article Word count: 822

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.