You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hot Digital Shop Hops Across the Atlantic Profero Opens U.S. Office Despite Economy, Betting Spend Will Remain Strong By Megan Mcilroy, Published on April 21, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.