Advertising Age Article Abstract
New York Times Opens Door to 'Welcome Ads'
Website Visitors May Now Be Greeted by Full-Screen Interruptions
NEW YORK (AdAge.com) -- Websites are continuing to explore just how far ads should creep across their sites without bothering visitors too much. The most recent example came yesterday, when The New York Times for the first time allowed a full-page ad to interrupt people trying to reach NYTimes.com for their initial visits of the day -- before they could view even one headline. ...