Advertising Age Article Abstract
The End of Network News as We Know It?
Decreases in Ads and Viewers Mean Change Is in the Air for Big Three
NEW YORK (AdAge.com) -- The big three TV network newscasts lost about 1.2 million viewers last year, and advertising on their three big morning news shows fell to an estimated $1.03 billion. Given that rather sobering picture, maybe the discussion shouldn't be over whether Katie Couric will last at CBS through the election. Maybe it should be whether we need network-TV news at all. ...