You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

U.K. Cracks Down on Word-of-Mouth With Tough Restrictions

Coming Legislation Makes It a Criminal Offense for Brands to Falsely Represent Themselves as Consumers

By Emma Hall, Published on April 28, 2008 1

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.