Advertising Age Article Abstract
U.K. Cracks Down on Word-of-Mouth With Tough Restrictions
Coming Legislation Makes It a Criminal Offense for Brands to Falsely Represent Themselves as Consumers
LONDON (AdAge.com) -- Smart marketers have always known there's value in being transparent and authentic in their word-of-mouth marketing. In the U.K., it has the additional value of keeping you out of jail. ...