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Advertising Age Article Abstract

U.K. Cracks Down on Word-of-Mouth With Tough Restrictions

Coming Legislation Makes It a Criminal Offense for Brands to Falsely Represent Themselves as Consumers

By: Emma Hall
Published: April 28, 2008

LONDON (AdAge.com) -- Smart marketers have always known there's value in being transparent and authentic in their word-of-mouth marketing. In the U.K., it has the additional value of keeping you out of jail. ...

Full Article Word count: 646

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