You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Starbucks Sees Profits Drop 28% in Second Quarter Retailer, Amid Back-to-Roots Plan, to Roll Out Array of Non-Coffee Beverages By Emily Bryson York, Published on May 01, 2008 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.