Advertising Age Article Abstract
Starbucks Sees Profits Drop 28% in Second Quarter
Retailer, Amid Back-to-Roots Plan, to Roll Out Array of Non-Coffee Beverages
CHICAGO (AdAge.com) -- Amid disappointing earnings yesterday, Starbucks CEO Howard Schultz sought to quell fears about the company's future by offering guidance on earnings and store openings through 2011. He also announced an array of new beverage platforms, which some experts say are at odds with Starbucks recent back-to-roots theme. ...