Advertising Age Article Abstract
Tub of Cool Whip too Challenging? Try the Can
Kraft Wants to Prove It Can Innovate by Unveiling Slew of Even-Easier-to-Use Products
CHICAGO (AdAge.com) -- Kraft Foods, which has made a business out of making meals easy, has heard from consumers that its products still weren't easy enough. And so Kraft is preparing to unveil to grocers some 80 new products at the Food Marketing Institute show in Las Vegas next week designed to appeal to even the laziest Americans. ...