You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Honda, Dodge, Others Flog Cars on Big Screen Cinema Player Sees Surge as Automakers Seek Out Young, Captive Crowds By Jean Halliday, Published on May 05, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.