Advertising Age Article Abstract
Photo Finish for Miley Cyrus?
Vanity Fair Shot Tarnishes Star's Image With Parents, but She's Popular as Ever With Kids
LOS ANGELES (AdAge.com) -- Marketing executives who regularly deal in celebrity, as well as crisis-PR experts who specialize in protecting it, were taken aback at the heights the Miley Cyrus scandal reached in the press and blogosphere. Some even posited it was, in fact, her billion-dollar value to Disney that caused both the company and Ms. Cyrus to overreact to the photo. ...