You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Google: Those TV Spots Better Be Good

In Planned System, You'll Pay More for the Same Slot if Your Ad Doesn't Perform

By Abbey Klaassen, Published on May 05, 2008 2

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.