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Advertising Age Article Abstract

Mobilenet Promises to Be the Next Big Medium

But Don't Get Sidetracked Into Third-Screen Thinking

By: Al Ries
Published: May 06, 2008

If mobile devices integrate three technologies in an attractive and convenient package -- GPS, scanning and voice recognition -- the result will be the birth of a new medium as revolutionary as television or radio. ...

Full Article Word count: 1939

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