Advertising Age Article Abstract
Sierra Mist Looks to 'Get Smart'
Limited-Edition 'Undercover' Flavor Tags Along With Warner Bros. Summer Comedy
LOS ANGELES (AdAge.com) -- That most disposable artifact of pop culture, the summer movie, has finally met its match: the summer-only brand. On June 20, Warner Bros. Pictures' remake of the spy spoof "Get Smart" will pop into theaters preceded by a multimillion-dollar promotional push from PepsiCo's limited-edition Sierra Mist Undercover Orange soda. ...