You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Olympic Sponsors Should Remind World What Games Are Really All About For Companies on the Defensive about Darfur, Tibet and Human Rights, Here's Some Suggested Talking Points By Michael Maslansky, Published on May 12, 2008 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.