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Advertising Age Article Abstract

Dove's 'Real Beauty' Pics Could Be Big Phonies

Photo Retoucher Says He Improved Images in Controversial Campaign

Published: May 07, 2008

BATAVIA, Ohio (AdAge.com) -- Dove's "real beauties" may not be so real after all, at least by the account of a renowned airbrush artist. In a May 12 profile in The New Yorker posted online, Pascal Dangin of New York's Box Studios is quoted as saying he extensively retouched photos used in the Campaign for Real Beauty, which, if true, could seriously undermine an effort that already has subjected Unilever to considerable consumer and activist backlash in recent months. ...

Full Article Word count: 702

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