You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract In Battle of Lime Brews, Bud Light Gives an Extra Twist How DDB Picked Up on Santogold Before She Became So Indietastic By Charlie Moran, Published on May 08, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.