Advertising Age Article Abstract
Don't Expect TV Sellers to Exceed Last Year's $9.1B
Credit Crisis and Focus on Accountability Likely Downers for Upfront
NEW YORK (AdAge.com) -- Pointing to marketers worried about a sputtering economy, a credit crisis and a looming recession, analysts expect advertisers to hold tight to their purse strings and cut back on ad spending on TV, moving money instead to cheaper and more-accountable media venues. ...