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Advertising Age Article Abstract

Google's 'Analytics Evangelist' Explains Why Websites 'Suck'

Kaushik: Despite Mounds of Data, Marketers Don't Understand Consumers

By: Mya Frazier
Published: May 21, 2008

COLUMBUS, Ohio (AdAge.com) -- Avinash Kaushik thinks one of the reasons why so many websites "suck" today is because of the hippo -- as in the "highest paid person's opinion." ...

Full Article Word count: 492

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