Advertising Age Article Abstract
Google's 'Analytics Evangelist' Explains Why Websites 'Suck'
Kaushik: Despite Mounds of Data, Marketers Don't Understand Consumers
COLUMBUS, Ohio (AdAge.com) -- Avinash Kaushik thinks one of the reasons why so many websites "suck" today is because of the hippo -- as in the "highest paid person's opinion." ...