You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

CW Attempts to Get Fans 'Cwinging' Between TV and Web

Option Allows Advertisers to Attach Commercials to Character-Based Stories

By Brian Steinberg, Published on May 26, 2008 0

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.