You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Cheetos Ads That Promote 'Random Acts' Are Irresponsible What Should We Think When a Top Advertiser Borrows a Marketing Strategy From the Drug Trade? By Bob Garfield, Published on May 26, 2008 20 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.