Advertising Age Article Abstract
Top Advertisers Add Meaning to Marketing
P&G, Others Aim to Aid, Not Invade, by Crafting Purposeful Campaigns
BATAVIA, Ohio (AdAge.com) -- As Bridge Worldwide CEO Jay Woffington and Chief Marketing Strategist Bob Gilbreath see it, the idea is to make the marketing the cause, with intrinsic value to consumers so it pulls them in rather than be thrust upon them where they can least avoid it. ...