Advertising Age Article Abstract
Hillary vs. Barack: Who Had the Smartest Media Strategy?
Optimedia's Antony Young Rates the Campaigns
The race for the Democrat presidential nomination has been an intensely competitive contest, the equivalent of marketing's Coke vs. Pepsi or Ford vs. GM. In the battle that was Brand Obama vs. Brand Clinton, targeted demographics, TV ads, digital strategies, brand integrations and viral campaigns have all played a role in promoting the two candidates' campaigns. ...