You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Th-Th-Th-That's All, Folks! No More Talk of Media End-Times Yeah, the Sky Is Falling. But It's Time to Stop Mourning the Demise of the Golden Age of Easy Media Profits By Simon Dumenco, Published on June 23, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.