You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Survey Reveals Moms Wary of Ads Aimed at Kids Respondents Were Open to Certain Promotions, Especially if Directed at Adults By Beth Snyder Bulik, Published on June 25, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.