You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract A-B Seeks More Informative Messages for Its Star Brand Wants Bud Light's Shops to Talk Up Product Benefits While Keeping the Laughs By Jeremy Mullman, Published on July 02, 2008 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.