Advertising Age Article Abstract
Video-Game Makers Are the Newest Rock Gods
Once-Nerdy Crowd Gives a Ray of Hope to Struggling Music Industry
YORK, Pa. (AdAge.com) -- Following the runaway success of Activision's "Guitar Hero" franchise and MTV's newer "Rockband" game, bands, music labels and publishers are all trying to get into the next version of the game or into special downloadable song packs. That has made the game makers at "Guitar Hero" and "Rockband" very popular lately. ...