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Advertising Age Article Abstract

Video-Game Makers Are the Newest Rock Gods

Once-Nerdy Crowd Gives a Ray of Hope to Struggling Music Industry

By: Beth Snyder Bulik
Published: July 02, 2008

YORK, Pa. (AdAge.com) -- Following the runaway success of Activision's "Guitar Hero" franchise and MTV's newer "Rockband" game, bands, music labels and publishers are all trying to get into the next version of the game or into special downloadable song packs. That has made the game makers at "Guitar Hero" and "Rockband" very popular lately. ...

Full Article Word count: 1016

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