Advertising Age Article Abstract
'Groundswell' Gains a Following
Practical Advice Makes for a Useful Primer on Social-Media Explosion
While Josh Bernoff and Charlene Li introduce the groundswell as an unstoppable force and one that today's companies must understand and embrace, they acknowledge it can be hard for companies to change. Practical advice is what sets this book above the raft of other tomes pontificating on social media. ...