News

Advertising Age Article Abstract

'Groundswell' Gains a Following

Practical Advice Makes for a Useful Primer on Social-Media Explosion

By: Abbey Klaassen
Published: July 03, 2008

While Josh Bernoff and Charlene Li introduce the groundswell as an unstoppable force and one that today's companies must understand and embrace, they acknowledge it can be hard for companies to change. Practical advice is what sets this book above the raft of other tomes pontificating on social media. ...

Full Article Word count: 653

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.