Advertising Age Article Abstract
Stride Gum Hops Around the Globe With Viral Star
'Dancing' Collaboration Takes Off, Draws New Crowds
CHICAGO (AdAge.com) -- So you think you can dance? Matt Harding has made a business out of the white man's overbite. And sponsor Stride gum is looking to reap the benefits of nearly 5 million YouTube views of what can charitably be called him "dancing" around the world. ...