Advertising Age Article Abstract
21 and Under Reality Stars Draw Mostly Older Viewers
Rash Report: Gen X, Boomers Tune In For 'Dance' and 'Baby Borrowers'
MINNEAPOLIS (AdAge.com) -- It was a night of fresh faces on network TV Wednesday -- even though two thirds of the programs were reruns. Contestants in the reality shows that were original were what drew the viewers: The 20 finalists in Fox's "So You Think You Can Dance" averaged 21 years of age; while on NBC's "Baby Borrowers," the 18- to 20-year-olds moved from borrowing infants to tending toddlers. Both were the highest-rated shows of the night. ...