Advertising Age Article Abstract
What Starbucks Can Learn From a Canadian Competitor
Tim Hortons Pushes the Frontiers of Fan Fanaticism
Assuming, for a moment, that Facebook fan clubs serve as a good proxy for overall brand advocacy, let's ponder why Canada-based Tim Hortons pushes the frontiers of fan fanaticism. Why all the intense loyalty and evangelism over a fast-food joint named after a former hockey star? We're just talking coffee, donuts and sandwiches, right? Can't we just settle for McDonald's or Dunkin' Donuts or even Starbucks? ...