Advertising Age Article Abstract
Starbucks Introduces Smoothies
Coffee Giant Responds to Consumer Requests for More-Healthful Options
CHICAGO (AdAge.com) -- Coffee giant Starbucks is jumping on the blender bandwagon with a line of smoothies that may actually be good for you. Starbucks' Vivanno Nourishing Blends platform is the company's first meaningful response to consumer requests for more-healthful breakfast options that include protein. The 16-ounce beverages have 270 calories or fewer and no artificial sweeteners. ...